One of our favorite things to discuss on this blog is some of the more unique pressure washing projects we’ve done.  Many people’s jobs are the same thing day in and day out. Admittedly, many of our days involve the same work over and over again, too.

Ads Pressure Washed On Sidewalks In Downtown Denver

Ads Pressure Washed On Sidewalks In Downtown Denver

We pressure wash cars for Denver’s largest auto dealers during the week – like Go Autonation, Phil Long, Kuni, Stevinson, and many others. On weekends we do mobile truck washing for fleet accounts like Coors, Culligan, FedEx, Waste Management, and a bunch more. And we pressure wash sidewalks at shopping centers and restaurants like Olive Garden and Chili’s when the weather allows us to – because we have to pressure wash when the stores and restaurants are closed.

But there are many interesting jobs we get to do, too.

Sometime we get a creative use of our pressure washing equipment you would never imagine.

Marketing has evolved a great deal since the advent of the internet.  Many advertisements on tv, radio or print media are designed to get potential customers to go to a special website.  Consumers  are flooded with advertising, so marketers are constantly trying new ways to catch their attention.

Aluminum Pressure Washing Stencils

Aluminum Pressure Washing Stencils

One recent trend is a version of ‘guerrilla marketing’.  A toothpaste company partnered with an ice cream company to make toothbrush-shaped sticks with their logo on it for ice cream bars.  A gym set up a bus station bench that weighed whoever was sitting on the bench and showed their weight on a big sign next to the bench.  A cell phone company hired professional pickpockets to slip fliers about cell phone theft and cell phone insurance into peoples pockets and purses.

Sidewalk Ads Pressure Washed In Downtown Denver

Sidewalk Ads Pressure Washed In Downtown Denver

Wash On Wheels was hired by a creative marketing firm, Ubiquitous Media based in New York City to help them with a campaign for Timberland, an outdoor apparel company.  Ubiquitous Media shipped us two aluminum stencils with images and messages cut into them.  Then their rep went with our truck for a full night to find the busiest dirty sidewalks in downtown Denver and use the stencils to pressure wash a clean image on the sidewalks.

Sort of a reverse graffiti, the pressure washed areas showed the message in a very visible way without being permanent or destructive.  Our crew was able to pressure wash 30 of each stencil around downtown Denver.   The best spots were where tree sap had accumulated and darkened the sidewalks almost to black.  Most of the marks were visible after three weeks of foot traffic and some were still visible after two months.

We enjoy being the Denver pressure washing experts – and we’re experts because we do so much of it.  And it’s nice to have pressure washing applied in creative ways to accomplish unique results.  It was fun taking the concept the marketing company had come up with and finding the best way to apply it in the field.

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