Phony Reviews Can Come Back To Haunt You
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Everyone tries to look their best on their company website.
But some go overboard with phony reviews trying to exaggerate their qualifications.
While it’s important to portray your company as professionally as possible, it’s also important to be honest with your customers – if you intend to keep them.
Many pressure washing businesses are small companies that work out of their house. There’s nothing wrong with that – as long as their customers know who they’re dealing with. If you’re going to build a list of long-term clients, you can’t start by lying to get their business.
New York Attorney General Eric Schneiderman said in a press release issued February 11, “Consumers rely on reviews and other endorsements on the Internet to inform themselves in making purchasing decision.”
The following is an excerpt from an article from Dex Media:
NY Attorney General Fines 4 Companies for Paid Reviews
The four companies were issued fines that ranged from $15,000 to $50,000, according to settlements with each of the businesses announced earlier this month by Schneiderman’s office.
“Consumers rely on reviews and other endorsements on the Internet to inform themselves in making purchasing decision,” Schneiderman said in a press release issued Feb. 11 by his office. “This investigation continues my office’s historical work into ‘astroturfing’ over the Internet and signals to companies that consumers deserve honesty and transparency in their review, endorsements and related content.” Astroturfing is the practice of concealing the identity of the sponsors of a message for the purpose of greater credibility. Studies have shown that online reviews about companies and products can positively impact public image and sales.
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